Web Marketing Blog for Attorneys


How Testimonials from Yelp Can Help Your Firm

Even though we have ditched the old bulky phonebooks, we are still in need of the information they once contained. Luckily, the World Wide Web is at our fingertips and we can easily obtain the information we crave. Those phonebooks that gave us only telephone numbers have been replaced by websites that not only give us phone numbers, but business details, store hours, maps, and deals. One of those informative sites is Yelp.

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Topics: increase customers through your website

Three Important Questions Your Website Should Answer

You know that your firm needs a website and you know you want to attract new clients, but how exactly do you get your homepage to pop? What exactly do you need to lure new visitors to your page? We've already discussed how blogging (BLOG LINK) can help bring in new business, but the front page of your site is just as important. Here we share four important elements of your homepage and how to incorporate them into your firm's site.

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Topics: Web Design

How Blogging Can be an Integral Part of your Firm’s Team

What is social media marketing? We've all heard of it, but what does it really encompass? When the phrase social media is used, images of Facebook and Twitter pop into our minds, but that's not the only platform we can use to grow our businesses. Blogging takes on many different forms based on the blogger. Sure, anyone can take to the keyboard and write scathing reviews of products on their website, but what a lot of firms don't understand is that their website is an integral partner in their business. Your website doesn't have to be a business card that lays dormant on the internet; it can be just as hard working as your best Jr. partner. So, how is your website working for you?

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Topics: Blogging

Content Doom and How to Break It in 2016

How often do you find yourself procrastinating?  Wanting to write fresh web content or a new blog but just can't bring yourself to do it? Do you wish you could procrastinate less?

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Topics: Web Marketing

How Choosing Keywords For a Website Help a Business?

Redesigning your website?  You should be thinking about choosing keywords from the beginning.  We help a variety of clients with their internet marketing and websites, and one question we often get is "How can choosing keywords to my website help my business?"  

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Topics: SEO

10 Reasons to Consider Email Automation, Tastefully

Do you sit and wonder what you can do to make your email automation more effective and efficient at generating leads? Do you "have all the qualified leads you need" and hit your yearly goals?  Says no one, ever!  We want you to learn how to:

  • Attract and acquire the right leads
  • Repeat success
  • Nurture and deliver genuine leads
  • Prove what is working for your business

With the increased excitement and engagement of inbound marketing, or as some refer to as "internet marketing", companies have learned to tastefully automate leads and see a 10% or > increase in revenue in 6-9 months. Did you know that 79% of leads never convert into sales because of the lack of lead nurturing?  The formula is easy to replicate over and over:  Attract > Engage > Close  |  The strategy works like this:  Be engaging and relevant.  Don't say what you want, say what they're interested in.  

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Topics: Email

What the HECK does "Inbound" mean?!"

Our #1 question asked:  What the heck does "Inbound" mean?  

Suffice it to say that Inbound has become more than just a trend.  It is a phenomenon not just in Southern Illinois.  The whole world is hopping on the bandwagon and quite frankly, if you haven't, it's hard not to if you understood what it is.  Simply stated, wrap your arms around this and then stop reading for a moment and think about this statement:  Inbound is the idea of business behaving like a friend.  Sounds cheesy, I know, but it's really how it operates.  Here's an example: You share with your friends, you nurture those relationships, you may snap selfies at your business?  In our digital age, visitors have access to a plethora of free information.  They are better educated, enlightened and they know what they want.  Moving on......

The term "Inbound Marketing" was coined in 2006 by Hubspot who certified our team as inbound content strategists. They refer to inbound as the art and science of drawing visitors to your company on their own terms versus pushing your messages onto them.  Virtually everyone has a smart phone in their hand, pocket or at their desk.  So I'd say we are pretty much plugged in all the time.  Use that synergy to make getting found priority #1 and #2 and #3.  Focus on things that get your content found.  Specifically, blogging has the most substantial impact on performance.  Social media amplifies same.  And, since I mentioned social media into this blog, let's elaborate.  Social proof is an influencer of conformity around a brand or product.  As inbound marketers we have to consider what that means for our industry.  If you prescribe to the inbound methodology -- first one must attract leads and then turn them into customers and fourth delighting our customers thereby attracting a whole new audience back to the first step.  That should matter the most in our field if we are in fact prescribing to the inbound methodology.  
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Topics: Web Marketing

5 Power Words that Help Visitors Take Action

When used strategically, the right words cause visitors to take action; they click, open, buy and generate sales for you. But use the wrong words and zip, zilch, nada happens.  That's a problem. The following blog arrived from one of our earlier campaigns that we have decided to resurrect -- Website Must Have's v2.  If you follow along to the end you will be able to click on the free call-to-action which will take you to our latest edition of Website Must Have's v2.  Let's roll!

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Topics: Web Design

8 Important Reasons to Understand the Definitions Behind Metrics

I started to write a blog about how to measure the success of your content.  Then I had an aha moment and decided I needed to take a step back and recognize that we hadn't discussed the definitions of what we are setting out to measure.

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How to Woo Customers and Build an Engaged Email

When was the last time you received an email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?  Not so often…..

Most consumers say emails they receive are forgettable -- and definitely not worth passing on to others.  Memorable emails are a dime a dozen -- and yet, how memorable an email is correlates strongly with whether or not recipients forward it to others or share it with their social networks.

One big reason for lack of memorable email content? Poor mobile experience. As of June 2015, 48% of emails are being read on mobile devices ... but only 56% of brands are using mobile-friendly design techniques for their emails.

More emails should focus on creating content that's not only helpful, but also memorable and shareworthy.

Email marketers have a lot to compete with in their subscribers' inboxes. If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way to your door.

If you don’t have time to build out a custom template from scratch, we’ve scoured the internet for the best free resources for email newsletter templates and compiled them below. Once you find one you like, download the template and customize it to fit your needs.

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