Web Marketing Blog


The Secret to Getting Blogs Shared?

How can you get blogs shared?  The short answer is to do a better job encouraging shares.  But, of course, there is a much longer answer too and there is an emotional science to it.  We see it at work everyday in the news and headlines.

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Topics: Blogging

It’s the most wonderful time of the year!

From our business family to yours, here is to hoping you keep the Christmas Spirit alive 365!  

 Credit : http://www.christmas.com/blog/story-mistletoe-christmas-symbols
The Traditions Behind Our Favorite Holiday Symbols

1. Mistletoe 

Traditionally it is said that mistletoe should never touch the ground between being cut and its removal (it is to be the last of the greens removed from the house after the Christmas season is over). It is supposed to be hung each year to protect the house from fire and any man and woman that met each other under it were obliged to kiss. After each kiss a berry was plucked from the bush, once all the berries were plucked the privilege ceased. The use of mistletoe as a Christmas decoration is very common and originally began way back in the 18th century.th century. 

2. Christmas Trees 

The Christmas tree originally began in modern Germany in the early Renaissance with the decorating of pine or fir trees with apples, roses, candies and colored paper. Its 16th century origins seem to center around Martin Luthur but its widespread popularity followed introduction by various members of the nobility. To decorate a Christmas tree became much more popular and widely accepted in the United Kingdom after Queen Victoria’s marriage to the German Prince Albert. 

3. Christmas Stocking 

There is a lot of confusion surrounding where the tradition of Christmas stockings came from but popular legends have found ways to try and explain it. It starts with the story of an old man with three beautiful daughters who had no money to pay for their dowries and so they could not marry. St Nicholas was riding through the village and heard of this story, understanding that the old man would not accept charity he crept down the chimney that night and found stockings that the daughters had hung by the fireplace to dry. Into these 3 stockings he placed a bag of gold each, the next morning the 3 beautiful women and their father were overjoyed and soon after the women were married. Ever since adults and children alike have hung stockings by the fireplace or at the end of their beds to be filled with presents while they sleep, ready to be joyfully opened the next morning! 

4. Candy Cane 

According to popular history in 1670 a German choirmaster wished to find a way to get the children to be quiet in his church during Christmas Eve ceremonies. He asked the local sweet maker to make sweet sticks for the children but in order to justify the giving of candy during worship he had the sweet maker add a crook to the tip of each sweet (to resemble the crocks of the three shepherds) and to make them red and white (to reinforce Christian beliefs in the sinless life of Jesus). These delicious candy canes then spread through Europe while being given out at nativity plays. Now they are a popular tradition each year and come in many different flavors, not just the traditional peppermint, which the whole family can enjoy. 

5 . Poinsettia 

This plant and its associations with Christmas stem from Mexico, where they tell the story of a young girl who was too poor to pay for a present to celebrate the birth of Jesus. Angels inspired her to pick weeds from the roadside to place in front of the church alter and these weeds became poinsettias when beautiful crimson blossoms sprouted from them. From the 17th century onwards friars in Mexico incorporated these bright flowers into their Christmas celebrations, as they believe the flowers have a special symbolism. The star shape of the leaf symbolizes the Star of Bethlehem and the red symbolizes the blood sacrifice through the crucifixion of Christ. Today these beautiful flowers are popular Christmas decorations, with December 12th being National Poinsettia Day in the USA. 

As can be seen many of these traditions are old and steeped in centuries of history but that doesn’t make them any less important or special today. All five of the listed traditions are some of the most beautiful and enjoyable parts of Christmas that anyone from the youngest child of a family to the aging grandparents can participate in!


Source cited:  http://www.christmas.com/blog/story-mistletoe-christmas-symbols/

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Topics: Christmas 2015

Content Doom and How to Break It in 2016

How often do you find yourself procrastinating?  Wanting to write fresh web content or a new blog but just can't bring yourself to do it? Do you wish you could procrastinate less?

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Topics: Web Marketing

How Choosing Keywords For a Website Help a Business?

Redesigning your website?  You should be thinking about choosing keywords from the beginning.  We help a variety of clients with their internet marketing and websites, and one question we often get is "How can choosing keywords to my website help my business?"  

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Topics: SEO

Keyword Tips and Ways to Get Them Into Your Website Content

You've worked hard on picking a few keywords and done some keyword research and think you've put together a good list of keywords for your website content.  Now what? 

Well, it's time to take that lifeless group of phrases and turn them into living pieces of content.  Not just any content, content designed to rank and get recognized by search engines.  Don't feel bad if you struggle with this process.  Over half of all marketers struggle with content creation. It used to be that stuffing keywords onto a page was sufficient but that is no longer acceptable, so content writers need to learn new creative keyword insertion techniques.

It doesn't have to be hard to pick keywords.  We have a few simple -- yet powerful guidelines to keep in mind as you develop content for your site rich in keywords. Don't make it harder than it is and just hope for the best. The basics is to place keywords in the following places:

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Topics: SEO

10 Reasons to Consider Email Automation, Tastefully

Do you sit and wonder what you can do to make your email automation more effective and efficient at generating leads? Do you "have all the qualified leads you need" and hit your yearly goals?  Says no one, ever!  We want you to learn how to:

  • Attract and acquire the right leads
  • Repeat success
  • Nurture and deliver genuine leads
  • Prove what is working for your business

With the increased excitement and engagement of inbound marketing, or as some refer to as "internet marketing", companies have learned to tastefully automate leads and see a 10% or > increase in revenue in 6-9 months. Did you know that 79% of leads never convert into sales because of the lack of lead nurturing?  The formula is easy to replicate over and over:  Attract > Engage > Close  |  The strategy works like this:  Be engaging and relevant.  Don't say what you want, say what they're interested in.  

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Topics: Email

Outstanding Tips to Attract Visitors to Your Site

The latest social media fads may come and go, but some outstanding tips to attract visitors to your site will always be in style. All the promotion in the world won't build a thriving audience if your content stinks. Truly incredible content, products or services can be your best marketing tool.

When someone comes to your site, you have to answer the question they'll be asking themselves: "Why should I spend any time on this site instead of one of the dozens of other sites I already know and love?" Instead of constantly relying on other sources of traffic, create your own by getting your visitors to subscribe for updates from you (focus on email first, social media second).

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Topics: SEO

Keeping on Top of the Flurry of Trending Topics

Like a tree falling in the woods, there is a flurry of posts discussing the trending topics for the following season. For business they make for interesting reading and help you consider further where to prepare for the year ahead.  On a daily basis, trending topics is also a valuable source of information. Whether you're writing about something huge, something small, or you're updating your audience on something, you'll want to start with preparation. This is vitally important with blog writing. It keeps things exciting and shows your company is proactive in tracking strategies that are taking place in conversations.

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Topics: Blogging

3 Must Know Traffic Sources -- Organic, Direct, and Referring Traffic

At any one time, we are undertaking a wide range of activities and traffic sources designed to improve the revenue and visibility of our websites. In order to know what activities are really driving results, it’s important to know traffic sources -- organic, direct, and referring traffic.  Further, gather and analyze data about traffic sources and how our users reach, interact with, navigate and convert on our website is vital, too.  Using this information, we can do all sorts of things such as improve customer experience, increase resources for underperforming areas or identify potential problems that customers have when using our website.

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Topics: SEO

Website SEO - Just the Basics + Free Tool

Any time you search for something online, you are almost instantly presented with a list of relevant results from all over the web. Somehow, search engines are able find the web pages that match your specific queries. How do they do this?! And – more importantly – how can optimizing for search engines still play a role in helping your business get found?

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Topics: SEO